Email marketing remains a powerful tool in 2024, despite the rise of other channels. Here are some key statistics and trends to help you craft winning campaigns:
Market Reach and Effectiveness:
- Users and Reach:
- 4.4 billion people used email in 2023, and this number is expected to reach 4.5 billion by the end of 2024. (GrowthAcad)
- 91% of consumers check their email daily. (NotifyVisitors)
- 64% of small businesses use email marketing to reach customers. (NotifyVisitors)
- ROI and Effectiveness:
- Email drives the highest ROI, generating $36 for every $1 spent. (GrowthAcad)
- 83% of marketers find email marketing delivers the highest ROI compared to other channels. (GrowthAcad)
- Email marketing automation campaigns can increase sales by up to 300%. (NotifyVisitors)
Engagement and Preferences:
- Frequency and Preference:
- Sending 1-3 emails per week leads to the highest engagement rates. (Smart Blogger)
- 52% of consumers prefer weekly promotional emails. (Smart Blogger)
- Over 60% of consumers unsubscribe due to receiving too many emails. (Smart Blogger)
- Engagement Drivers:
- Personalized subject lines increase open rates by 26%. (Campaign Monitor)
- Personalized emails achieve a 29% open rate and 41% click-through rate. (Moosend)
- 72% of consumers engage only with personalized messages. (Moosend)
- Segmented campaigns generate 760% higher revenue. (Campaign Monitor)
Mobile Optimization:
- Mobile Usage:
- Over 50% of emails are opened on mobile devices. (NotifyVisitors)
- 56% of email opens occur on iPhones (29%) and Gmail (27%). (Litmus)
- 42.3% of consumers delete emails not optimized for mobile. (SaleCycle)
- Optimization:
- Ensure emails are responsive and have clear calls to action for mobile users.
- Use short subject lines and concise content for easy readability on small screens.
Other Key Trends:
- Privacy Focus:
- Adapt to evolving privacy regulations like GDPR and CCPA.
- Obtain clear consent for email marketing and be transparent about data practices.
- Sustainability:
- Reduce email frequency and encourage engagement over acquisition.
- Prioritize content quality and personalization to increase value per email.
- Artificial Intelligence (AI):
- Leverage AI for data analysis, personalization, and campaign optimization.
- Interactive Emails:
- Explore interactive elements like polls, quizzes, and product demos to boost engagement.
- Accessibility:
- Design emails with clear structure, alt text for images, and proper color contrast for inclusivity.